Approx. 600 pages operating manual as pdf - high expenditure of time and comprehension problems.

Interactively prepared learning content picks up young people in their life reality and significantly increases their motivation to learn.

The Foundation of Good Communication – Clear Content


With the experience of about 20 years of communication of technically complex issues, we allow ourselves to assert today: until now, there has been no technology that we could not explain and communicate impressively. B-to-B marketing communication has been the focus of our services up to now. In the past five years, a second area has been established in our range of services with concrete instructions for operation, maintenance and training. One focus in this area is mechanical and plant engineering, which is particularly affected worldwide by major changes in machine logic and operation. In the context of these changes, the repeatedly cited lack of skilled personnel actually has a negative effect. Can the digitalization often conjured up in this context help to cure this shortage? We answer this question with a clear "yes" and show what Clear Content can achieve in our definition.


Maintenance, Repair, Operations (MRO) of machines and equipment require a high level of know-how in various disciplines: processes, mechanics, pneumatics, hydraulics, electrics, electronics, software and more. The complexity and intricacies of MRO requirements demand a great deal even from qualified employees, especially when much-needed information is not available on the spot. This also applies to instruction, training and education.


According to a study by Q_PERIOR the german industry loses up to 23 million working days per year searching for information. Not only because a lot of Information isn’t available digitally yet, but also because it cannot be retrieved directly at the workplace. Providing the needed information at the right time, in the right place in an appropriate format is one of the most important prerequisites for error- and stress-free work. Whether and how the information is made available at the workplace depends largely on the degree of digitization and the digital infrastructure of a company. Therefore, a closer look at the current state of digitalization is worthwhile, especially in small and medium-sized enterprises. In our opinion, too many future scenarios that ignore the reality of the companies dominate recent publications on the topic of Industry 4.0.


For an implementation of digitization based on current practice the topic of Industry 4.0 should be divided into Greenfield projects and Brownfield facilities. New factories built in an ideal digital environment are described as Greenfield projects. These smart factories are the focus of attention being the fiction of a digitized and totally networked production, which is still a topic of the future. Brownfield facilities, on the other hand, represent about 90% of today's reality in a historically grown, heterogeneous environment. How can they benefit from digitization and what tasks have to be done? And at this point precisely data, information, instructions, processes and interfaces take center stage.


Brownfield facilities are a mixed marriage from a data point of view – state descriptions, processes and the organization of human-machine interactions exist in a mix of different contents, shapes and formats ranging from analogue, part digital (e.g. print documents in pdf format) to fully digitized data. This mix fundamentally determines the cost of digitization and thus the question of whether and to what extent the path to the often quoted "next big thing" is worthwhile: the completely networked, data-driven production. As an additional question, it should be clarified whether and how digital transformation enables new business models, which can ensure more satisfied customers and employees as well as providing more added value.


The most important prerequisite for the digital transformation of an existing environment into a 4.0 one is the complete digitization of all its analogue components, processes and states. This includes historical documents, which are usually available in paper form. Without a careful analysis of the status quo of the data, validatable statements on the scope, investments and opportunities of digitization cannot be made. This sounds quite frustrating, especially when businessmen expect clear - perhaps simple - solutions. These cannot exist against the backdrop of structures that have grown over decades and the complexity that has arisen from them. Therefore, it seems unrealistic to transfer companies into an Industry 4.0 future in "one go." In this Context, it is particularly problematic that any gaps or errors in process knowledge or other areas of the company are carried over into the new digital model. And without prior examination or corrections they are integrated there once more.


However, these costs are offset by enormous advantages. Old machines and systems benefit the most from digitization.  Not only do they need to be maintained and repaired more frequently, but the availability of specialists for these jobs is not always ensured. A digital upgrade of machines, systems and processes is a possible way out of this situation, which on the one hand enables easy-to-use networking and, on the other hand, simplifies the execution of MRO processes by using AR/MR assistance systems (Augmented/mixed Reality) – thus making them more efficient.
























kutscher.TEC therefore favors the start of digital transformation in the MRO sector, as it involves employees and customers from the very beginning and guarantees quick and sustainable success. If employees and customers experience how easily and precisely repairs are carried out in combination with digital assistance systems, and how positively other processes change as a result, they are much more motivated and committed take on subsequent steps. Such an approach shows that digitization does stand for the loss of jobs, but a significant improvement of the work and thus the lasting future of the company. Still, the fear of employees of being replaced by a digital process should not be underestimated. After all, these fears are not just to be dismissed with rational arguments such as greater efficiency and more customer satisfaction. Only tangible advantages break down blockages and motivate employees to help shape innovations.


In addition to designing technical processes, we believe that it is extremely important to formulate a positive narrative for digital transformation for every company. Thanks to our extensive experience and systematics in storytelling and change management, we are able to provide companies with optimal support. In addition, digital transformation of information, instructions and data into content requires engineering knowledge as well as competencies in didactics, technical editing, digital transformation and production of content in text, image, illustration and film. The ability to port content into easy-to-use user interfaces and make them available 24/7 completes the requirements profile. The design and implementation of this spectrum are similar in methodology to classical engineering methods. This gave the impetus to call these processes Content Engineering and thus build the foundation for a successful digital transfer.


Research and Development

Today, as of September 2020, we are already involved in five research projects together with Fraunhofer IPK, Fraunhofer Fokus and the Hannover University of Applied Sciences; Hannover University of Applied Sciences, Faculty II - Mechanical Engineering and Biotechnology. Furthermore, we work closely together with TU Clausthal and Ostfalia Wolfenbüttel Salzgitter in the field of digitization.


Transfer of old drawings into a digital data set. The right monitor shows a high-resolution scan of the old drawing, the left one the new digital and interactive drawing.