Exciting stories for complex technology


For 20 years, kutscherkonzept has been developing successful B-to-B marketing communication for technical products and industry goods as an owner-managed creative agency with an innovative team of specialists. Our clients come from corporate groups, medium-sized companies and institutions with a focus on the following industries automotive, mechanical and plant engineering, traffic engineering and technical services. In the classic agency work we develop and produce for our customers


  • Communication and creative concepts
  • Didactically / methodically founded further education concepts
  • Advirtising and PR-Texts
  • Whitepapers and technical illustrations
  • Storyboards / Scripts
  • Graphic design
  • Websites / Apps / Multimedia applications
  • Animated Banners
  • Educational films and industrial films
  • Interactive user manuals
  • Staging and shows for technical content


According to our customers we are very creative, innovative and committed. We offer full-service solutions, implement individual projects and also work in teams with existing agencies. Our focus:


Concept / Strategic Planning


Concepts and architectures for national and global brands

Communication concepts for cross-media external and internal communication


Creation / Implementation

Cross-media advertising and PR, literature, direct and online marketing communication


Fairs / Exhibitions

Conception, planning and project management of trade fair participations and stands.

Development and implementation of exhibits and staging that convey technically complex relationships.


Technical services

As described in the menu items Content Devolopment and Content Delivery, we have been developing successful concepts for digital assistance systems for mechanical and plant engineering for five years. This area was largely created in 2015, after we were commissioned by Reishauer AG, Wallisellen, Switzerland to produce a video of the operating instructions for a grinding machine. The development of digital assistance systems started from this order. Admittedly, this sounds at least unusual for a marketing agency, but it gains clarity when you take a quick look at the founder and owner. Detlev Kutscher studied mechanical engineering and technical sciences and applied this knowledge at the beginning of his professional life in journalism. From there he first went into advertising and from 2006 back into technology. This was triggered by a text order for the website of a grinding machine manufacturer, which eventually became a book (as an online publication) for industrial grinding technology.